Marketing & Networking
Over the past 90 years, we have perfected the real estate marketing process. Here are examples of the most effective media available through our resources:
Commercial Real Estate Boards
We are proud members of the West Pasco Board of Realtors (WPBOR) and Florida Gulf Coast Association of Realtors (FGCAR). These affiliations provide us with opportunities to network and share property information with other real estate professionals. We regularly attend “pitch sessions” where we are able to promote our listings, pass out fliers, etc.
Florida Commercial Brokers Network
Founded in 1993, Florida Commercial Brokers Network (FCBN) is an exclusive and growing network of commercial service realtors, offering a statewide presence in all major markets. Membership is by invitation only. Through this network we have developed a culture of cooperation, statewide, not typically present in the highly competitive environment of commercial real estate.
Through this network we are able to leverage our strengths and specialties for benefit of our clients. We can therefore provide virtually every real estate service including auction, leasing, management, consulting, appraisal and sales. The network meets quarterly in alternating markets throughout the state to discuss properties. Share marketing techniques and trends, develop presentation skills and promote our clients properties to the group on a personal and more effective level. You may see our website at www.FlaBrokers.com.
Real Estate Signage
Did you know that nearly 70% of phone inquiries placed to Realtors are the result of sign placement? F. I. Grey & Son, Inc. understands the importance of signage and its proper placement; therefore, our signs feature bold colors, measure 4′ x 4′ and are mounted on two posts. Signage is usually installed within a few days of the sign order.
Our Commercial Sales and Leasing divisions are located at the northeast corner of US Highway 19 and Main Street in New Port Richey, FL. One marketing opportunity unique to F. I. Grey & Son, Inc. is our large, lighted marquee sign, which fronts US Highway 19. Over 70,000 vehicles travel by our marquee each day. This means featured properties are presented to at least that many pairs of eyes each day!
Approximately 89% of buyers research listings via the Internet; therefore, we advertise in various commercial real estate sites. These sites in turn “push” or link the information to other sites and those sites do the same. Here are some of the data entry sites used by F. I. Grey & Son, Inc.:
Upon securing a listing, a summary package is prepared for distribution. This package outlines the listing’s features; which may include, surveys, plat maps, location maps, zoning restrictions, etc. We feel that an impressive listing package is one of the most important forms of information exchange; therefore, preparing this package is the very first step in our marketing process. After the package is prepared it is sent to all our associates and presented at our sales meeting. Once all the associates are aware of the new listing, we add the package to the Available Listings Book. The book’s purpose is to provide a central location of our listings for inquiry calls, faxing, email, etc.